Colette Adrian-Kessler ’89 receives honors for contributions to award-winning campaign

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PIERRE, SD (April 7, 2014)—USDA’s Natural Resources Conservation Service (NRCS) recently honored Colette (Adrian) Kessler with its “Legacy of Conservation Award” for her contributions to the agency’s “Unlock the Secrets in the Soil” awareness and education campaign.  The agency’s campaign is a finalist for the 2014 Silver Anvil Awards of the Public Relations Society of America (PRSA).

A 1989 Journalism and Speech graduate of SDSU, Kessler has served as a public affairs specialist with NRCS in South Dakota for almost 24 years.

“The ‘Unlock the Secrets in the Soil’ campaign is helping farmers, ranchers and others understand the basics and benefits of soil health—which is leading to increased adoption of soil health management systems across the nation,” said Ron Nichols, the campaign’s national coordinator.

“As a result of Colette’s contributions to the campaign, a growing number of producers are now investing in, and are harvesting a wide range of production, environmental, sustainability and business benefits—on- and off-the-farm,” he said.

Nichols said improving soil health is important to every U.S. consumer because cover crops and soil health management systems positively impact drinking water quality, and usability of recreational surface waters.

“Thanks to Colette,  a growing number of farmers and  ranchers, and the NRCS in South Dakota, a new legacy of conservation is being forged that will benefit generations of Americans,” Nichols said. For more information on the campaign visit www.nrcs.usda.gov, click on “Unlock the Secrets.”

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